Steadfast American was founded by Ryan Wilson (formerly of Wilson Combat) and Holly Roller. What began as a declaration of patriotism has grown into a movement—celebrating the American spirit through bold, authentic apparel.

Based in Arkansas, every design is created and screen-printed in-house, ensuring top-tier American craftsmanship and keeping jobs here at home. With each shirt, hat, or accessory, we champion values of faith, freedom, and family.

We make gear for those who stand firmly in their beliefs—whether you’re defending liberty, expressing your faith, or just taking pride in this country. Welcome to the movement. You’re home.

Join the movement.

Wear your values, celebrate your faith, and show your American pride.