About Steadfast American
Built on Experience. Driven by American Values.
Steadfast American is a family-owned business based in Berryville, Arkansas, founded by Ryan Wilson and Holly Roller. Built on a foundation of faith, family, freedom, and hard work, our mission is simple: offer quality products, honest prices, and the kind of customer service that keeps people coming back.
Decades of Experience You Can Trust
Ryan Wilson brings decades of experience in the firearms industry to Steadfast American. As the current Vice President and Chief Operating Officer of Wilson Combat, one of America's most respected firearms manufacturers, Ryan has spent much of his career helping build and lead a company recognized for quality, craftsmanship, and customer service.
That experience shapes how we operate Steadfast American. We believe customers deserve knowledgeable service, dependable products, competitive prices, and a company that stands behind what it sells.
More Than an Apparel Company
What began as a patriotic apparel business has grown into much more.
Today, Steadfast American offers a growing selection of premium knives, ammunition, Wilson Combat products and accessories, patriotic apparel, and custom screen printing.
Whether you're shopping for a quality everyday carry knife, shooting accessories, or custom apparel for your business, team, or organization, our goal is to provide products we're proud to sell and service you can depend on.
Proudly Based in Arkansas
Our business operates from our facility in Berryville, Arkansas, where our team designs and screen prints apparel, processes orders, and serves customers across the country.
We're proud to create jobs in our community, support American businesses, and do our part to keep American craftsmanship and entrepreneurship alive.
We're not a faceless online retailer. We're real people who care about our customers, our reputation, and the quality of everything we do.
Our Commitment to You
At Steadfast American, we believe trust is earned through actions, not promises.
We work hard to offer quality merchandise, fair pricing, fast shipping, and responsive customer service. Whether you're placing your first order or have been shopping with us for years, we want every experience to give you a reason to return.
Quality Products. Honest Business. American Values.
Thank you for supporting Steadfast American.
Ryan Wilson & Holly Roller
Founders, Steadfast American
WILSON FAMILY
Steadfast American founders Ryan Wilson and Holly Roller with Bill Wilson, founder of Wilson Combat, and Joyce Wilson, owner and operator of the International Defensive Pistol Association (IDPA), at Kgama Safaris in South Africa.
Let customers speak for us
from 421 reviews
beautiful and MADE IN AMERICA. I appreciate your followup. Will keep you in mind for future purchases as well as referring you to friends.
thank you
My husband loves it. He gets many compliments.
A true American hat, love it!
Absolutely love our shirts, super soft and comfortable. Lots of comments and our cows loved them..
I love it!!! I have had several people come up and complement me on it.It's great. You did a wonderful job.
Very good quality printing and material.
My husband loved it! I highly recommend this shop!